Optimised Use Of Colour In Branding and Designing

  • Posted By: The Digital Head,
  • Posted On: 02-11-2018 02:30:13 PM

Colour is a power which directly influences the soul - Wassily Kandinsky

But what has colour got to do with marketing? Nothing captivates human eyes more than the colours (just give a child a box of crayons, his reaction would prove my point :) ), and they tend to have a huge impact on the emotions and the decisions people make. Thus, colour becomes an important factor for deciding a positive or negative user experience. So, how would you know which choice of colours would be the most fruitful for your brand? While picking the "right" color, predicting consumer interaction with the color in reference to the product is far more important than the individual color itself.

What Does Each Colour Communicate?


  • Passion and intensity
  • Strong emotions
  • Increases appetite
  • Energy
  • Creates urgency
  • Thus, it is mostly used by entertainment, food and children products industries.

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